I came across an article today through a friend and I thought it was really interesting so I thought I’d share it this week. It is especially interesting for me, because I like understanding how to bring awareness to something wether it be a product, service, website, brand, or etcetera. Basically, I like understanding what attracts people to something and how they engage in whatever it is.
Here at Yovia, we focus on this and the fact that advertising and the way we communicate with people is changing. Yovia is a social marketing company that bridges the gap between people and products. Yovia strives to avoid an annoying message or an advertisement that just doesn’t register with an audience. You can check Yovia out more here or even join the network and boost your own traffic for your site.
I hope you find Seth Godin’s article below as interesting as I did.
The first law of mass media
By: Seth Godin
Organizations will work tirelessly to de-personalize every communication medium they encounter.
Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker, talking, with permission, to another person. Email used to be honest interactions between consenting adults. Facebook pages (and Wikipedia, too) were built by people, not staffs. Twits came from real people, and so did instant messages.
One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from “you” to “me” to “us” to “the corporation” …
The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions.
The irony, of course, is that an organization with guts can go in the opposite direction and win.
My name is Seth Godin and I approved this message.
http://sethgodin.typepad.com/seths_blog/2008/08/the-first-law-o.html
By: Matt Hite
Marketing Manager
Yovia.com
