Advertising With True Numbers And Social Marketing

As an intern here at Yovia it’s interesting what you can learn about the internet and advertising. The reason I say all this is because in school we cover how the internet plays apart in advertising. Although, I think the material we actually cover hardly scratches the surface dealing with internet advertising. In my classes we briefly discuss how the internet works, what banner ads are, and the internet’s advantages versus other media.

I think the thing that really hits me the most is how in internet advertising you can see exactly what your viewers are doing. For many other types of media such as billboards, the radio, television, direct mail, and others all have room for error to creep with their numbers. These media can be tracked to a certain extent, but only with the internet can you really see what’s working and how to tweak and fine tune your campaign.

For example, Google Analytics can tell you where your people are coming from, how long are they staying on your site, and more. Basically from here you can figure out what your true value proposition is to your viewers.

For some this might seem like a basic topic, but for others the reason I say all this is because I believe experience is key in internet advertising. As you get your hands more and more soaked within internet advertising not only do you learn from your mistakes, but you learn what people are catching on to. The founder of Younglife Jim Rayburn said, “People don’t care how much you know until they know how much you care, earning the right to be heard”. I believe that is the definition of good marketing, and social marketing is just that, earning the right to be heard.

As technology is ever increasing and resources like Google Analytics are playing apart in the internet, it will be interesting to see how advertisers capitalize on all this especially within social marketing.

By: Matt Hite
Marketing Manager
Yovia.com