Aesthetics And Engagement

Aesthetics can be really relevant in social marketing. As I have been working here at Yovia, I have been learning more and more about the blogging realm and social marketing. I often find myself thinking about what is new or interesting about how the internet works and how the world uses it. My thoughts often spin in a direction of how social marketing is doing something truly unique in the way we advertise. From these thoughts I wonder what the world of advertising entails and what it will look like.

Advertising with the radio, television, signs, fliers, and etcetera all strive for an edge on standing out to their audience. In some ways social marketing does this, but it is not as bombarding or saying “look at me!” or “listen up!” Although it works I think people are becoming more and more familiar and in some ways numb to some of these things.

So my point is, if people use social marketing they must be sure to go about in the right way. You have to understand how it works before you start talking to people because people could possibly be completely uninterested and you could be spam like all the other poor ads out in the world. I think what many people who use social marketing sometimes forget that in social marketing visual appeal is still important because this is still part of your message. Visual appeal follows over into the quality of the site you are posting or the button or widget you’re trying to get passed around. Visual appeal in some ways has a value proposition to it. An audience is not dumb and they can easily recognize spam. If you’re don’t care about the way your message appears sometimes and how it comes across, it mine as well be spam. So, to wrap things up they way you communicate your message is important dealing with visual appeal and even more essential on how you engage your audience.

By: Matt Hite
Marketing Manager Intern
Yovia.com