Buzz.Yovia

I came across an article today through a friend and I thought it was really interesting so I thought I’d share it this week. It is especially interesting for me, because I like understanding how to bring awareness to something wether it be a product, service, website, brand, or etcetera. Basically, I like understanding what attracts people to something and how they engage in whatever it is.

Here at Yovia, we focus on this and the fact that advertising and the way we communicate with people is changing. Yovia is a social marketing company that bridges the gap between people and products. Yovia strives to avoid an annoying message or an advertisement that just doesn’t register with an audience. You can check Yovia out more here or even join the network and boost your own traffic for your site.

I hope you find Seth Godin’s article below as interesting as I did.

The first law of mass media
By: Seth Godin

Organizations will work tirelessly to de-personalize every communication medium they encounter.

Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker, talking, with permission, to another person. Email used to be honest interactions between consenting adults. Facebook pages (and Wikipedia, too) were built by people, not staffs. Twits came from real people, and so did instant messages.

One by one, the mass marketers have insisted on robocalling, spamming, jingling and lying their way into our lives. The pronoun morphs from “you” to “me” to “us” to “the corporation” …

The public works tirelessly to flee to actual interactions between real people, and our organizations work even more diligently (and with more leverage) to corporatize and anonymize the interactions.

The irony, of course, is that an organization with guts can go in the opposite direction and win.

My name is Seth Godin and I approved this message.

http://sethgodin.typepad.com/seths_blog/2008/08/the-first-law-o.html 

By: Matt Hite
Marketing Manager
Yovia.com

I often get hung up on what I am learning as a communications major/business minor in college and what I gain from interning at a marketing firm. I realize that in some cases experience is better than others, but honestly I wish my education in the classroom more than just scratched the surface with advertising. In class I often learned about the basics of topics like demographics, ethics, theories, behaviors, writing, and very basic Photoshop skills. I sometimes get frustrated because, in class I wish we went more in depth on topics and analyzed exactly how different types of medium and vehicles work in today’s market.

As an intern sometimes I feel like I am getting my lunch eaten because I don’t know how to do things or how something operates on a program or at the tech level. I often have to teach myself and just fight through it. Here at Yovia we often work on the internet and therefore use computers all day long even for our end results in advertisement. What frustrates me about this is that in school everything has to be tangent and in paper or on a poster. I mean yes I’ve made a video and done a couple radio spot for class but we never learned the brute skills of actually doing it. If we had an idea we would just make a poor version of our thoughts with out hardly any direction or help on setting it up. For example if we made a T.V. commercial we would make a three by three picture display of what would happen if it was an ad. In some ways I think this is good because we are being creative, but we are missing out on how the actual process works and how we can tweak the idea to make it better. We are missing out on working side by side with someone to share ideas and develop them into something even better using technology.

I understand that my internship might be a bit more involved with computers and the web, but I wish my school scratched the surface a little bit more in relationship with how advertisers use the web and different mediums to maximize their impact on their target audiences. There is a lot to learn about advertising especially within the internet.

By: Matt Hite
Intern
Yovia.com

Aesthetics can be really relevant in social marketing. As I have been working here at Yovia, I have been learning more and more about the blogging realm and social marketing. I often find myself thinking about what is new or interesting about how the internet works and how the world uses it. My thoughts often spin in a direction of how social marketing is doing something truly unique in the way we advertise. From these thoughts I wonder what the world of advertising entails and what it will look like.

Advertising with the radio, television, signs, fliers, and etcetera all strive for an edge on standing out to their audience. In some ways social marketing does this, but it is not as bombarding or saying “look at me!” or “listen up!” Although it works I think people are becoming more and more familiar and in some ways numb to some of these things.

So my point is, if people use social marketing they must be sure to go about in the right way. You have to understand how it works before you start talking to people because people could possibly be completely uninterested and you could be spam like all the other poor ads out in the world. I think what many people who use social marketing sometimes forget that in social marketing visual appeal is still important because this is still part of your message. Visual appeal follows over into the quality of the site you are posting or the button or widget you’re trying to get passed around. Visual appeal in some ways has a value proposition to it. An audience is not dumb and they can easily recognize spam. If you’re don’t care about the way your message appears sometimes and how it comes across, it mine as well be spam. So, to wrap things up they way you communicate your message is important dealing with visual appeal and even more essential on how you engage your audience.

By: Matt Hite
Marketing Manager Intern
Yovia.com

This week I was thinking about why we focus on setting up blogs and other internet properties for companies. Then it occurred to me how pageviews is very important within this subject because of online advertising. When a site already has traffic and you can drive more traffic, adding pages or other properties for users to engage can be highly influential. The reason for this is because as people are increasing the sites pageviews they are also increasing the impressions for each ad on a page. This might seem like a simple topic for some, but it hit me this week on how an online company or website can generate more ad revenue just by increasing its layout. I knew that having relevance and quality in this addition was important. Moreover, there mainly has to be value in the pages for people to visit it. It didn’t connect with me until this week that adding these things could increase ad revenue because of the increased pageviews.

By: Matt Hite
Intern
Yovia.com

As an intern here at Yovia it’s interesting what you can learn about the internet and advertising. The reason I say all this is because in school we cover how the internet plays apart in advertising. Although, I think the material we actually cover hardly scratches the surface dealing with internet advertising. In my classes we briefly discuss how the internet works, what banner ads are, and the internet’s advantages versus other media.

I think the thing that really hits me the most is how in internet advertising you can see exactly what your viewers are doing. For many other types of media such as billboards, the radio, television, direct mail, and others all have room for error to creep with their numbers. These media can be tracked to a certain extent, but only with the internet can you really see what’s working and how to tweak and fine tune your campaign.

For example, Google Analytics can tell you where your people are coming from, how long are they staying on your site, and more. Basically from here you can figure out what your true value proposition is to your viewers.

For some this might seem like a basic topic, but for others the reason I say all this is because I believe experience is key in internet advertising. As you get your hands more and more soaked within internet advertising not only do you learn from your mistakes, but you learn what people are catching on to. The founder of Younglife Jim Rayburn said, “People don’t care how much you know until they know how much you care, earning the right to be heard”. I believe that is the definition of good marketing, and social marketing is just that, earning the right to be heard.

As technology is ever increasing and resources like Google Analytics are playing apart in the internet, it will be interesting to see how advertisers capitalize on all this especially within social marketing.

By: Matt Hite
Marketing Manager
Yovia.com