I often get hung up on what I am learning as a communications major/business minor in college and what I gain from interning at a marketing firm. I realize that in some cases experience is better than others, but honestly I wish my education in the classroom more than just scratched the surface with advertising. In class I often learned about the basics of topics like demographics, ethics, theories, behaviors, writing, and very basic Photoshop skills. I sometimes get frustrated because, in class I wish we went more in depth on topics and analyzed exactly how different types of medium and vehicles work in today’s market.

As an intern sometimes I feel like I am getting my lunch eaten because I don’t know how to do things or how something operates on a program or at the tech level. I often have to teach myself and just fight through it. Here at Yovia we often work on the internet and therefore use computers all day long even for our end results in advertisement. What frustrates me about this is that in school everything has to be tangent and in paper or on a poster. I mean yes I’ve made a video and done a couple radio spot for class but we never learned the brute skills of actually doing it. If we had an idea we would just make a poor version of our thoughts with out hardly any direction or help on setting it up. For example if we made a T.V. commercial we would make a three by three picture display of what would happen if it was an ad. In some ways I think this is good because we are being creative, but we are missing out on how the actual process works and how we can tweak the idea to make it better. We are missing out on working side by side with someone to share ideas and develop them into something even better using technology.

I understand that my internship might be a bit more involved with computers and the web, but I wish my school scratched the surface a little bit more in relationship with how advertisers use the web and different mediums to maximize their impact on their target audiences. There is a lot to learn about advertising especially within the internet.

By: Matt Hite
Intern
Yovia.com

Happy Monday Everyone!

In case you ever come to Yovia by boat, here is a map.

Hump day is here.

To the mysterious yet hard-t0-miss Manatee, it doesn’t matter what day it is. As long as they have some seaweed, they are all smiles:

DOG DIARY

8:00 am - Dog food! My favorite thing!

9:30 am - A car ride! My favorite thing!

9:40 am - A walk in the park! My favorite thing!

10:30 am - Got rubbed and petted! My favorite thing!

12:00 pm - Lunch! My favorite thing!

1:00 pm - Played in the yard! My favorite thing!

3:00 pm - Wagged my tail! My favorite thing!

5:00 pm - Milk bones! My favorite thing!

7:00 pm - Got to play ball! My favorite thing!

8:00 pm - Wow! Watched TV with my people! My favorite thing!

11:00 pm - Sleeping on the bed! My favorite thing!

CAT DIARY:

Day 983 of my captivity.

My captors continue to taunt me with bizarre little dangling objects. They dine lavishly on fresh meat, while the other inmates and I are fed hash or some sort of dry nuggets. Although I make my contempt for the rations perfectly clear, I nevertheless must eat something in order to keep up my strength.

The only thing that keeps me going is my dream of escape.

In an attempt to disgust them, I once again vomit on the carpet.

Today I decapitated a mouse and dropped its headless body at their feet. I had hoped this would strike fear into their hearts, since it clearly demonstrates what I am capable of. However, they merely made condescending comments about what a “good little hunter” I am.

Bastards!

There was some sort of assembly of their accomplices tonight. I was placed in solitary confinement for the duration of the event. However, I could hear the noises and smell the food. I overheard that my confinement was due to the power of “allergies.” I must learn what this means, and how to use it to my advantage.

Today I was almost successful in an attempt to assassinate one of my tormentors by weaving around his feet as he was walking. I must try this again tomorrow — but at the top of the stairs.

I am convinced that the other prisoners here are flunkies and snitches.

The dog receives special privileges. He is regularly released – and seems to be more than willing to return. He is obviously retarded.

The bird has got to be an informant. I observe him communicate with the guards regularly. I am certain that he reports my every move. My captors have arranged protective custody for him in an elevated cell, so he is safe.

For now…

Photograph by Mary Howell, winner of our Best Christmas Tree contest.

This unusual upside-down tree is unusual, but historically accurate! Before we adopted the tradition of decorating upright trees, upside-down trees hung from ceilings were the standard Christmas tree style. You can learn more about it at this piece on Step in the Ring.

From all of us at the Yovia network: we wish you & yours happy and healthy holidays!

Craig finally gets his wish - a photo with the Naked Brothers - at last nights WorldWide Biggies launch party (a Yovia Client).