Get Your Feet Wet
I read an interesting article this past week about how social marketing is making more of interest in the marketing arena with advertisers. The article by Adage.com stated that, “While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers.” Advertising Age also said a study, “found that 78% of marketers see social media as a way to gain a competitive edge, but fewer than 8% have budgets devoted to it.”After reading this I thought why and how this form of marketing still has not caught on. I think the biggest impact of this is because of the growing internet and the fresh social networks that are still developing. We as advertisers need to catch on to this aspect of marketing, because as things are changing within technology and the internet, the people around it are also changing. As advertisers we are always looking for the edge in advertising with being creative, but we also need to look at it as just simply engaging them in social networks.The article went on to talk about how it is an important way to build your brand, but people still aren’t sure how to use it properly. They states the question that, “Where should a marketer spend to reach its consumers — and how does a marketer know if its consumers use social media?” This is really the important focus of social marketing, because if you do it wrong you may never make a connection to your consumers and you could just be talking to the wrong people. Although, it is really important to get your feet wet with this form of marketing, social marketing can be highly effective. It engages the consumer, isn’t yelling, and it reaches them on an individual level.
By: Matt Hite
Yovia.com
Community Development Intern
Source article: http://adage.com/opinion?article_id=126828
Tags: Advertising, Marketing, SMO