How could the new YouTube App. Change Social Marketing.
YouTube blog has announced the release of the beta version of Video Annotations. Video annotations allows you to add commentary to your videos (interactive commentary).
To quote YouTube:
With this feature, you can add background information, create branching (”choose your own adventure” style) stories or add links to any YouTube video, channel, or search results page — at any point in your video.
As the uploader you have complete control. You are able to insert commentary by adding speech bubbles, notes and highlight boxes at any point in your video. You can insert an unlimited number of annotations in each video as well. Annotations, once published, are shown by default. However if you want to turn it off while watching a video go ahead. Just click the button on the bottom right of the video player.
So how could something like this be of use in the Social Marketing arena?
Israel F. Swanson
Community Development
