Buzz.Yovia

Should you control social marketing? This is a question for many today because of different issues at hand. The biggest issue within this is the spam and irrelevant information that are being posted. Users are getting tired of clicking on pages that bring them to something of complete irrelevance. For example, although Facebook might have slightly less traffic than Myspace, they have created more value in their network by reducing the irrelevant links. Facebook’s network can be seen to many more closely nit and organized. Although Myspace is trying to head in this direction and cut back on this factor, their system and customer base is now use to this spam that is sometimes present. Ebay is heading in this direction on controlling social marketing and someways people are saying this can be seen as bad, but in reality I believe it is helping to increase the relevant information within their site. More importantly, this is helping ebay’s well known image of a unique marketplace for everyone to buy and sell. Like with many social networks such as Ebay people want to interact, but if it is full of junk and irrelevant information this could cause its social network to be a river hazards and people might not put their boat in the water.

It will be intresting to see how Ebay does in the next few years with social marketing. Will increasing their control hurt them or will it help to stimulate a better social network. Linking is crucial in a social network, but will cutting back on the links hurt them.  It will be interesting to see how controlling social marketing will play into effect. 

  By: Matt Hite

Intern

Yovia.com

Tags: Ebay, facebook, myspace, Social Marketing

This entry was posted on Friday, May 23rd, 2008 at 2:01 pm and is filed under SMO, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.