Social Marketing And Commitment

Participation of social networks continues to drastically grow, though more slowly than the previous years, as more people continue to communicate and connect with other individuals online. Currently, it is said that over half of American ages 15-34 are actively using online social networks. They are spending on average more than seven hours per week on websites like Facebook and MySpace and driving growth of overall time spent online. Americans that are 35 and over, this statistic drops, but still represents ten of millions of people.

The fact of the matter of this is that social networks are not fading and are going to be around for a while. Social marketers need to be aware of this increasing value and consistency for Americans within social networks. They need to understand that in these networks consumers are becoming experts on understanding what is spam, purely commercial compared to truly genuine.

            Commitment is what it comes down to for social marketers. When someone is truly committed to something they are sincere and genuine. This is what consumers will latch on to; I like to call it the “hook line and sinker”. Maintaining a time consuming and robust existence on these social networks is task, but by putting forth the effort your audience will connect with you better.  Therefore, don’t skimp on the time commitment, it is important in connecting with and reaching these growing demographics of social networks.

By: Matt Hite

Marketing Manager

Yovia.com