Social Media and Connecting to the Consumer

Lets face it, people today are tired of seeing ads and being sold stuff. As people become more familiar with technology this vehicle is growing. The internet is becoming more relevant and prominent to today’s times.

But, people today do not have the time or the inclination to have conversations with marketers although. People want what they want, and often get what they want when content is involved. So in a way the content is king. This can be looked at the same way television plays into marketing because just like changing the channel you can switch websites.

So this leads us to a question of how do you attract people’s attention who are actively trying to avoid you? Because the internet allows us to socialize with people this helps solve this problem to a certain extent, but the real question how do social marketers not get avoided? Because content is so important on the internet and within social marketing, being relevant is key.

As social marketers we need to truly understand who we are talking to, otherwise we could be wasting our words and wasting our customers time. We need to understand how people interact on the different sites we are linking to and what sites are relevant to our customers.

By: Matt Hite
Intern
Yovia.com