Social Media for Tomorrow

Yesterday I was thinking about where advertising and marketing is headed. Now that the writer strike has happened I am so bored by what is on television and in the movies. I can’t really remember the last really good movie I saw. I thought about some of this stuff because it was brought up at one of our weekly work meetings. I know in school my teachers’ emphasis is always on how advertising is all around us even when we don’t realize it. I don’t know if it’s me and being part of the younger generation, but I think I am becoming more numb to advertising and creative things in the media. I think this is because I am being constantly presented with this stuff.

In advertising they say that being creative is one of the most important factors in a campaign. I don’t think being creative will ever run out, but I do think, when it comes down to it, people are getting used to the advertisements all around us. Being creative means you always have to push the elements. This lead me to ponder how effective is word of mouth advertising? When I look at how social people are and how I communicate with everyone, I think this could be a huge form of advertising that might become even more influential. When I look at it, I can see how checking my Facebook, Myspace, texting, emailing, making calls and just hanging with my buddies can definitely be an influential form of penetrating an audience with a product, service or message. Social Media is the only factor that isn’t seen so much as being annoying and trying to get my attention. So I wonder what will the future of advertising look like? Will we stray more from this look at me concept, or will become more engaging with the audience socially?

By: Matt Hite

Community Development Intern

Yovia.com