Social Media is just a ROPE

If you are new to social media, it can feel like learning to swim by getting pushed in the deep-end without your floatie’s.   You feel like you drowning in the massive sea called Social Media that is engulfing your being. You think to yourself; how could I possibly ever tackle something this large and win … its just too big?

The truth is … its not impossible because of the word ROPE. A rope is a length of strings or fibers, twisted or braided together to improve strength for pulling and connecting. This is where two strings or fibers of media support one another, and the resulting whole is stronger than the mere sum of the parts. Another way to look at it is; don’t fight, but rather join forces.

The friends (fibers) that you make in one social media network, can often become friends in other social media networks, and can help you establish a presence elsewhere.

How Does This Concept Help?
The implications of becoming part of the rope are this; to gain a foothold in the world of social media, you do not need to be an expert in all the major sites. Choose 1 popular social media site to begin (Digg, Reddit, Stumbleupon), and participate fully. Become a power house of that site.

Once you’ve become a power house on that site, maintain your profile and effort there, and expand to another form of social media where you see your content already doing well as a result of others.

All in all its very simple … maybe too simple. This is the key though to gaining a strong social media presence! Divide and conquer, then expand slowly to broaden your influence. When done properly, your reputation and work will pave the way in new frontiers, entirely due to braiding together to improve and strengthen your connection.

Israel F. Swanson

Director of Community Development

Yovia