Social Status: The only means of petrol in social media.

The petrol fueling SMO success consists of Social status. Social status is the honor or prestige attached to one’s position in society (one’s social position). Social media success is the honor or prestige attached to one’s blog, youtube video, myspace and or facebook account (one’s technorati ranking).

So how does one increase their social media status? Answer: By the “network” of friends they keep and or belong to.

Social marketing is very much like returning to high school. Obtaining high school popularity and SMO success are one and the same. The more friends you have the taller your soapbox becomes. To be considered popular in high school one must be the topic of conversation whether good or bad, this will create X friends and X enemies. The same rules go for SMO for example you publish a youtube video and you have X amount of friends subscribed to your channel one of those friends is bound to have facebook, myspace, Digg and or a simple wordpress (Metcalf Law). The enemies you create are as good as a backlink. If they don’t like something you did they will send it to their circle of friends that probably won’t like it either, all the while you just infiltrated their network.

Congratulations, you were just voted most popular.

By: Israel F. Swanson

Community Development

Yovia.com