Ad Revenue

This week I was thinking about why we focus on setting up blogs and other internet properties for companies. Then it occurred to me how pageviews is very important within this subject because of online advertising. When a site already has traffic and you can drive more traffic, adding pages or other properties for users to engage can be highly influential. The reason for this is because as people are increasing the sites pageviews they are also increasing the impressions for each ad on a page. This might seem like a simple topic for some, but it hit me this week on how an online company or website can generate more ad revenue just by increasing its layout. I knew that having relevance and quality in this addition was important. Moreover, there mainly has to be value in the pages for people to visit it. It didn’t connect with me until this week that adding these things could increase ad revenue because of the increased pageviews.

By: Matt Hite
Intern
Yovia.com