As I was leaving work I was thinking about power in links. I was thinking about how these links from our site to yours and from yours to ours can play a role in the network.  Being apart of the Yovia network can be influential in helping to drive traffic to your site.

I thought to myself how the system works. When someone is added we post links to their site in relevant places and this helps them because when people visit these places there is a possibility that traffic will find its way to the link. I also, thought how it was also important because we are bringing together two sites in a way because some of the content is added to our own page. This becomes a positive for both of us because content is in more places than just your own site.

When there are links involved though, I think this helps make the road for traffic a little straighter. Being connected to the Yovia network can be really powerful. As the links on Yovia’s network continues to grow the network power becomes greater and more powerful. When you add a link to your page you are allowing traffic to flow through the Yovia network adding power to your page. By giving power to a network, in return you are allowing traffic to be driven back to your site from the network. The power of links becomes chained together and the process of the network in a way becomes a full circle. Linking together with the Yovia network can be considered as linking together with other individual sites, but can become exponential in driving traffic to your site from these other sites.

By: Matt Hite

Community Development Intern

Yovia.com

If you are trying to drive impressions for your website through some sort of social media campaign, StumbleUpon is a good place to start.

The key is to understand how people use StumbleUpon.

It is a directory of websites, so if you are listed, eventually someone will find you. But the problem is that if the community doesn’t like your page, then the traffic slows to it. Thus we encounter both the value and the risk of social marketing.

If people don’t like our message, it is not going to get spread around.

One thing we have found to be successful, are Traffic Trails.

Traffic Trails are designed to ‘capture’ an otherwise nonchalant Stumble Upon user, get them to follow an easy-to-understand path, and finally get them to do something.

Sort of like watching TV, surfers who encounter a Traffic Trail, become engaged and responsive, based on the content.

The end result is a strong rating on Stumble Upon, and, lots of great traffic.

-Jalali