The Slow Death of PPC Traffic
It has been rumored that PPC is dying a slow death. All the good keywords have skyrocket bids which makes it near impossible for a small fish to even compete. The days of paying 10 cents per click and watching the profits are over. If your PPC strategy isn’t full proof you could end up losing big money. Below I have outlined some tips that will help prevent the loss of unnecessary funds during your PPC ad campaign.
1. Know your target market
Before you even start trying to find the right keywords you need to know who your target market is. Who are the people you want to view your page.
2. Start your keyword research
It is a good idea to bid on exact key words. It is imperative that you know the exact phrases that will be the most targeted. Use a keyword tool such as “good keywords” to find out how much a certain keyphrase has been searched per month. Don’t bid on general terms like “money“, or “How to make money“. Be more specific. “How to make money with affiliate marketing”. Thats more targeted. What ever your product/service is targeting specifically you want to bid on those keywords.
Lets say for example you were selling recipes. well instead of bidding on “Recipes” which will have much PPC competition, you narrow it down. What type of recipes? “Soul Food Recipes”. That may still be very competitive which will result in higher click prices.
I would break it down even further. What types of recipes am I selling? How to make Chicken. I’d bid on that. Then bid on “How to make potato salad”. Then I’d bid on every food you have recipes for. This means you can bid a lot less per keyword.
This trick will save you a lot of money in the long wrong. You will receive more clicks for your buck.
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Just some food for thought: What link above did you click on? Ok then…which link were you more inclined to click on?
Written By: Michelle Amos
