Aesthetics can be really relevant in social marketing. As I have been working here at Yovia, I have been learning more and more about the blogging realm and social marketing. I often find myself thinking about what is new or interesting about how the internet works and how the world uses it. My thoughts often spin in a direction of how social marketing is doing something truly unique in the way we advertise. From these thoughts I wonder what the world of advertising entails and what it will look like.

Advertising with the radio, television, signs, fliers, and etcetera all strive for an edge on standing out to their audience. In some ways social marketing does this, but it is not as bombarding or saying “look at me!” or “listen up!” Although it works I think people are becoming more and more familiar and in some ways numb to some of these things.

So my point is, if people use social marketing they must be sure to go about in the right way. You have to understand how it works before you start talking to people because people could possibly be completely uninterested and you could be spam like all the other poor ads out in the world. I think what many people who use social marketing sometimes forget that in social marketing visual appeal is still important because this is still part of your message. Visual appeal follows over into the quality of the site you are posting or the button or widget you’re trying to get passed around. Visual appeal in some ways has a value proposition to it. An audience is not dumb and they can easily recognize spam. If you’re don’t care about the way your message appears sometimes and how it comes across, it mine as well be spam. So, to wrap things up they way you communicate your message is important dealing with visual appeal and even more essential on how you engage your audience.

By: Matt Hite
Marketing Manager Intern
Yovia.com

As an intern here at Yovia it’s interesting what you can learn about the internet and advertising. The reason I say all this is because in school we cover how the internet plays apart in advertising. Although, I think the material we actually cover hardly scratches the surface dealing with internet advertising. In my classes we briefly discuss how the internet works, what banner ads are, and the internet’s advantages versus other media.

I think the thing that really hits me the most is how in internet advertising you can see exactly what your viewers are doing. For many other types of media such as billboards, the radio, television, direct mail, and others all have room for error to creep with their numbers. These media can be tracked to a certain extent, but only with the internet can you really see what’s working and how to tweak and fine tune your campaign.

For example, Google Analytics can tell you where your people are coming from, how long are they staying on your site, and more. Basically from here you can figure out what your true value proposition is to your viewers.

For some this might seem like a basic topic, but for others the reason I say all this is because I believe experience is key in internet advertising. As you get your hands more and more soaked within internet advertising not only do you learn from your mistakes, but you learn what people are catching on to. The founder of Younglife Jim Rayburn said, “People don’t care how much you know until they know how much you care, earning the right to be heard”. I believe that is the definition of good marketing, and social marketing is just that, earning the right to be heard.

As technology is ever increasing and resources like Google Analytics are playing apart in the internet, it will be interesting to see how advertisers capitalize on all this especially within social marketing.

By: Matt Hite
Marketing Manager
Yovia.com