It has been rumored that PPC is dying a slow death. All the good keywords have skyrocket bids which makes it near impossible for a small fish to even compete. The days of paying 10 cents per click and watching the profits are over. If your PPC strategy isn’t full proof you could end up losing big money. Below I have outlined some tips that will help prevent the loss of unnecessary funds during your PPC ad campaign.
1. Know your target market
Before you even start trying to find the right keywords you need to know who your target market is. Who are the people you want to view your page.
2. Start your keyword research
It is a good idea to bid on exact key words. It is imperative that you know the exact phrases that will be the most targeted. Use a keyword tool such as “good keywords” to find out how much a certain keyphrase has been searched per month. Don’t bid on general terms like “money“, or “How to make money“. Be more specific. “How to make money with affiliate marketing”. Thats more targeted. What ever your product/service is targeting specifically you want to bid on those keywords.
Lets say for example you were selling recipes. well instead of bidding on “Recipes” which will have much PPC competition, you narrow it down. What type of recipes? “Soul Food Recipes”. That may still be very competitive which will result in higher click prices.
I would break it down even further. What types of recipes am I selling? How to make Chicken. I’d bid on that. Then bid on “How to make potato salad”. Then I’d bid on every food you have recipes for. This means you can bid a lot less per keyword.
This trick will save you a lot of money in the long wrong. You will receive more clicks for your buck.
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Just some food for thought: What link above did you click on? Ok then…which link were you more inclined to click on?
Written By: Michelle Amos
WriterRiver.com is a social news site intended for technical communicators. If you’re familiar with Digg.com, it works in much the same way. Users can submit news articles (called “stories”). Newly submitted stories initially appear on the Upcoming Stories tab. When five people float the article, it moves it to Front Page Stories tab, which is the default site view. You float the article by clicking the Float link on the blue Vote button to the left of an article.
This site is powered by Pligg.com, which is a Digg.com clone. As a long-time fan of Digg and the Diggnation podcast, Tom wanted a similar site for technical writers. He also wanted to highlight the many excellent blog posts that are being written by 200+ technical writer bloggers, and enable a news mechanism where anyone can discover cool content on the web.
Below is a little blurb about the man who created Write River Tom Johnson:
“This may sound a bit boring, but really technical communication touches many areas, such as usability, marketing, information architecture, content management, XML, Web 2.0., management, graphic design, web design, and of course just plain writing. Technical writers are often learning and working with the latest technologies. I touch upon many of these topics in my blog.”
If you would like to know more about Write River or Tom Johnson just visit his personal blog I’dratherbewriting.com.
Written By : Michelle Amos
As TV marketers start to get ready for the new fall season of TV shows, the challenge of introducing new shows is the same as it ever was. Marketing a television show is steadily taking more and more lessons from Hollywood filmmakers, doing things like positioning new shows in relation to older shows, using big stars as a draw, and even using very movie-like trailers to promote the shows on television and online. Now NBC has found a new angle for promoting two new shows: offering DVDs of the pilots on Netflix. The pilots for Kidnapped and Studio 60, two new shows coming this fall on NBC are being offered on Netflix and actively promoted on the site through “you might also like” style banners where Kidnapped is presented to users who have previously looked at episode DVDs for “24.” Just as Netflix remade the inside of their red envelope into must-have ad space to market new films, smart tie-ins like this combined with their highly user-friendly interface will help them fight off competitors and continue to take care of their legions of loyal customers. Look for NBC’s rivals to copy this tactic very quickly.
Written By: Michelle Amos
Maximum numbers of businesses today have an online presence as the Internet has grown to be the new rage in the communication world. The online presence (social media) can really create wonders for your company as well as business, provided you promote it using certain methods. One such key method for endorsing your website to the world is by making the use of the famous public media platforms or social bookmarking sites. Some of the more noteworthy websites like Digg, News vine and Reddit have been viewed as the prodigal son sense the rebirth of bookmarking. These platforms allow you to build back links, create and encourage your website popularity and bring in tons of new traffic.
One of the more recent booms in the social scene is the growing popularity of Facebook. Myspace was the forefather of social websites, before the social bookmarking renaissance. Myspace was the place to be, given its popularity Myspace became the target of SEOs, Internet marketers and spammers alike. But like every Gold Rush, people see new opportunities…enter FACEBOOK.
So as you can see there is really no time to sleep in the social marketing scene if you want to stay ahead of Johnny come lately spammer.
Israel F. Swanson
Community Development
The other day, I was involved in a rather heated, yet enlightening discussion with a dude who really hates marketing; and I don’t blame him. Here is an excerpt of one of his comments from our conversation:
“Yes, consumers want to be heard. They also want the option to NOT be annoyed by marketing. They want the option of not having to put up with marketers exploiting a medium meant for communication and turning it into one more TV commercial. Consumers should not have to spend time and effort to block marketers. Consumers do want a choice - given their druthers, most would choose to have no marketing at all.”
He was responding to a comment I made about consumers demanding to be heard online; and even as a marketer, I unequivocally agree with his assessment. In later comments, he said that he was tired of marketers like me just “talking about having conversations with consumers” and that there is way too much “talking about talking” and very little two-way communication. I agree.
A lot of marketers, including myself, talk the talk and rarely walk the walk. I often write about the need for marketers and brands to engage in “real” conversations with “real people” i.e. their customers; and I am sitting back asking myself … how the heck am I going to engage in such conversation on the internet?
It’s one thing to write about conversational marketing (and I know that some of you hate that term); but it’s another thing to actually do it. And, I agree that many marketers still don’t “get it”; and either don’t use social media as a conversational channel or use it to spam everyone. But there are some companies that realize the true value of conversations . Well, that leads me to my next point.
Are conversations really the holy grail of social media?
I think I may have been wrong with this one. Anyone can have conversations. Go to a used car lot and you will be bombarded with them the moment you step on the lot. Used car salesmen are some of the biggest spammers on the planet!
It’s the content of the conversation that is the core. It needs to be presented with a “real voice” and relevant to the other person. Isn’t that the true nature of human interaction?
Real voice, relevance = valuable conversations = trust = the beginning of a “real” relationship
Written by: Michelle Amos
It seems that the small blogger is stuck in his cubicle unable to climb the corporate digg ladder. Why?
Day to day the digg top stories come from the same blogs and websites with very large existing communities. Will there ever be a Cinderella story for the little guy and Digg? Honestly, my gut says no. Even if you reach the top, you run the risk of a ‘front page fascist’ reporting you as spam. My blogger conspiracy theorists think that the large existing community doesn’t want the small blogger to climb the digg ladder and destroy their reputation.
My advice is to find other avenues. Other social media and bookmaking sites such as “STUMBLEUPON” can drive as much if not more traffic than digg.
From one blogger to another your biggest concern always needs to be quality, regardless if your golden piece of content reaches the front page or not.
Israel F. Swanson
Community Development
Yovia.com
I read an interesting article this past week about how social marketing is making more of interest in the marketing arena with advertisers. The article by Adage.com stated that, “While marketers may not be spending huge marketing dollars on social media yet, they know they should be using it to reach consumers.” Advertising Age also said a study, “found that 78% of marketers see social media as a way to gain a competitive edge, but fewer than 8% have budgets devoted to it.”After reading this I thought why and how this form of marketing still has not caught on. I think the biggest impact of this is because of the growing internet and the fresh social networks that are still developing. We as advertisers need to catch on to this aspect of marketing, because as things are changing within technology and the internet, the people around it are also changing. As advertisers we are always looking for the edge in advertising with being creative, but we also need to look at it as just simply engaging them in social networks.The article went on to talk about how it is an important way to build your brand, but people still aren’t sure how to use it properly. They states the question that, “Where should a marketer spend to reach its consumers — and how does a marketer know if its consumers use social media?” This is really the important focus of social marketing, because if you do it wrong you may never make a connection to your consumers and you could just be talking to the wrong people. Although, it is really important to get your feet wet with this form of marketing, social marketing can be highly effective. It engages the consumer, isn’t yelling, and it reaches them on an individual level.
By: Matt Hite
Yovia.com
Community Development Intern
Source article: http://adage.com/opinion?article_id=126828
Today’s Web has terabytes of information available to humans, but hidden from computers. It is a paradox that information is stuck inside HTML pages, formatted in ways that are difficult for machines to process. The so called Web 3.0, which is likely to be a pre-cursor of the real semantic web, is going to change this. What I mean by ‘Web 3.0′ is that major web sites are going to be transformed into web services - and will effectively expose their information to the world.
The transformation will happen in one of two ways. Some web sites will follow the example of Amazon, del.icio.us and Flickr and will offer their information via a REST API. Others will try to keep their information proprietary, but it will be opened via mashups created using services like Dapper, Teqlo and Yahoo! Pipes. The net effect will be that unstructured information will give way to structured information - paving the road to more intelligent computing.
Written By: Michelle Amos
It’s obvious, with the advancement of the computer, the way we communicate and the way we think is also adapting to the current times. It’s interesting to think about the people who run our world today and what the people of the future will be like. I have been thinking about this aspect in marketing and our society. Today people my age are constantly socializing. We are constantly plugged-in, communicating with all the technology we have been provided with, whether this is with our friends, family and acquaintances. It is known that humans are social creatures.
We want to hit the level of love and belongingness in Maslow’s hierarchy of needs. But, with the changing time, this niche in communication in our lives is, I think, growing. More importantly, it is growing in an interesting and sometimes different way. When we look at kids compared to adults, I think we could say that this difference is definitely present.
I read this week in an article from Economist.com that, “[a] psychologist at MIT who studies the nexus between people and gadgets, believes that the tools of mobility are leading to ‘the emergence of a new type of person’. In the distant, landline-dominated past, she says, people thought: ‘I have a feeling so I want to make a call.’ Young people today, including Ms. Turkle’s teenage daughter, seem to be thinking instead: ‘I want to have a feeling, so I need to make a call’.” So as advertisers we should want to understand and possibly intersect this. What could be more appropriate than social marketing?
I have been thinking about how influential this is compared to other forms of advertisement. If the people of tomorrow are communicating differently and in different forms we should try to understand the importance in it and cater to it. If the people of tomorrow are thinking and using sentences that are structured differently we should try to understand this. And if advertising continues, don’t you think social marketing will eventually take a bigger piece of the pie in advertising? What do you think?
By: Matt Hite
Community Development Intern
Yovia.com
Article Reference: http://www.economist.com/specialreports/displaystory.cfm?story_id=10950487
As I was leaving work I was thinking about power in links. I was thinking about how these links from our site to yours and from yours to ours can play a role in the network. Being apart of the Yovia network can be influential in helping to drive traffic to your site.
I thought to myself how the system works. When someone is added we post links to their site in relevant places and this helps them because when people visit these places there is a possibility that traffic will find its way to the link. I also, thought how it was also important because we are bringing together two sites in a way because some of the content is added to our own page. This becomes a positive for both of us because content is in more places than just your own site.
When there are links involved though, I think this helps make the road for traffic a little straighter. Being connected to the Yovia network can be really powerful. As the links on Yovia’s network continues to grow the network power becomes greater and more powerful. When you add a link to your page you are allowing traffic to flow through the Yovia network adding power to your page. By giving power to a network, in return you are allowing traffic to be driven back to your site from the network. The power of links becomes chained together and the process of the network in a way becomes a full circle. Linking together with the Yovia network can be considered as linking together with other individual sites, but can become exponential in driving traffic to your site from these other sites.
By: Matt Hite
Community Development Intern
Yovia.com
