Traffic Trails for Stumbleupon

If you are trying to drive impressions for your website through some sort of social media campaign, StumbleUpon is a good place to start.

The key is to understand how people use StumbleUpon.

It is a directory of websites, so if you are listed, eventually someone will find you. But the problem is that if the community doesn’t like your page, then the traffic slows to it. Thus we encounter both the value and the risk of social marketing.

If people don’t like our message, it is not going to get spread around.

One thing we have found to be successful, are Traffic Trails.

Traffic Trails are designed to ‘capture’ an otherwise nonchalant Stumble Upon user, get them to follow an easy-to-understand path, and finally get them to do something.

Sort of like watching TV, surfers who encounter a Traffic Trail, become engaged and responsive, based on the content.

The end result is a strong rating on Stumble Upon, and, lots of great traffic.

-Jalali