The Necessity of Social Marketing due to Gas Prices

The price of gas is skyrocketing. Which means companies need to reconsider there advertising options.

There is no doubt that there is an economic disruption out there and gas prices like this will force the consumer to spend more time at home.

Now that the average person is sacrificing 1 paycheck a month to Exxon, and the other to food, mortgage, and credit card debut the desire to fire up that engine to drive to the store for products that are increasing in cost due to transportation costs is highly unlikely.

People over the next few months or longer will be spending MUCH more time at home on their computer.  What does this mean?

It means huge opportunity for advertising agencies and marketing agencies that specialize on online marketing, and the necessity for social marketing.

Social marketing is changing the fundamental relationship with customers to be less about serving and more about collaborating. But customers who want to talk will and smart companies will not just listen but will engage them in decisions. This will have an impact not just on PR and image but also on product design, marketing, sales, and customer service. Jeff Jarvis

Israel Swanson

Community Development

YOVIA.com